Ice cream
Stretching the brand’s value
Arcor’s activity in the impulse ice cream market was another strategic bet, which transformed consumer’s favourite chocolate and confectionary in creamy and refreshing ice cream.
Today, Arcor is a leading company in the impulse ice cream marketing Argentina, with 52.8% of the market share in the volume market (source: Market Auditing CCR). Its brand additional power and its extensive distribution network make up the formula, which allowed it to reach success in this category.
Consumer’s acknowledgement and loyalty impulse Arcor Ice Cream to surprise in a constant way with new products, flavors, and displays, by launching into the market about 10 new products every year.
The commercialization of these products is extended into southern countries such as Paraguay, Uruguay and Bolivia.
The Alliance between Arcor and Coca Cola for the development of products had as a result the creation of Fanta Ice cream, manufactured with a unique technology in the market.
Within the main brands that are commercialized in this business, we can find Tofi, Bon o Bon, BC, Cofler, Slice, Aguila and Rocklets, among others.
Arcor manufactures cups, cones, ice-sticks, coated creams with chocolate and bonbon ice creams.
- Bon o Bon
- BC
- Aguila
- Tofi
- Slice
- Cofler
Destacados 2013
Durante el 2013 se realizó el lanzamiento de Arcor Helados en Uruguay, a nivel nacional.
Para acompañar el lanzamiento, se realizó una campaña de vía pública, junto con acciones BTL al consumidor y se invirtió en freezers de última tecnología, cámaras y vehículos.
En Argentina, el Negocio Helados optimizó la gestión de los puntos de venta, lo que sumado a la campaña “Un helado cambia todo” y al lanzamiento de nueve productos (Mogul Duo, Cofler Extra Marroc, Cono Cofler 3, Copa Águila Chocolate y Copa La Campagnola frutilla, entre otros), permitió consolidar su liderazgo en el mercado de helados de impulso, aumentando en 3 puntos su participación.